01 Introduction

March 21st, 2007

The MoneyMuseum is backed up by the Sunflower Foundation as its supporting trust. Its name was not chosen haphazardly. It expresses the philosophy on which the MoneyMuseum and quite generally the work of Jürg Conzett, the founder of the trust, are based. The sunflower stands for munificence, balance, harmony and abundance in the positive sense, but also for chance and individuality. Read the rest of this entry »


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02 Fibonacci, his numbers, his geometry

March 21st, 2007

But let us first consider the principles according to which the sunflower arranges its seeds. It is a matter of two laws which we come across in nature, art, architecture, music and many other areas in innumerable places: the Fibonacci sequence and the golden section. Read the rest of this entry »


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03 The golden section and its relatives

March 21st, 2007

Around 1600 Johannes Kepler – known for the Kepler Laws of the movements of planets – discovered the relationship between the Fibonacci numbers and the golden section. He observed that the relationship between a number in the Fibonacci sequence and the previous number more and more closely approaches the irrational number Φ (phi) the longer the sequence is continued. And Φ describes nothing other than the golden section. Read the rest of this entry »


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04 The pentagram

March 21st, 2007

Closely related to the golden section, the pentagram, is a regular, five-pointed star formed by the diagonals of a regular pentagon and in antiquity was considered to be a magic sign. In a pentagram there is a partner for every line and partial line which with it is in proportion to the golden section. Read the rest of this entry »


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05 The Fibonacci numbers in nature

March 21st, 2007

What is surprising is the frequent occurrence of the golden section and the Fibonacci numbers in nature. These structural principles are most conspicuous in the arrangement of leaves and in the inflorescence of some plants, for example in the sunflower, in certain kinds of cabbage, fir cones, in many species of palms and in the petals of a rose. Read the rest of this entry »


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06 The golden section in architecture and art

March 21st, 2007

Many architectural buildings in antiquity, for example the Parthenon Temple on the Acropolis in Athens, reveal the proportions of the golden section, at least approximately. Read the rest of this entry »


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07 The Fibonacci numbers and Mandelbrot’s fractals

March 21st, 2007

The American-French mathematician Benoît Mandelbrot is very largely responsible for the interest in fractal geometry and the chaos theory that emerged in the 1980s. Read the rest of this entry »


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08 Fibonacci in the equity market

March 21st, 2007

In the late 1920s the American mathematician Ralph Nelson Elliot developed an analysis of the share market, which was later called the Elliot Wave Principle. Elliot examined in particular the psychological aspects of the sellers’ behaviour and tried to explain movements in the market by means of patterns in crowd-psychology. His wave theory claims that share prices are guided by pre-determined cycles based on the Fibonacci sequence. According to that, during a bull market the market prices move in five upward waves and in three waves somewhat downwards again; in a bear market the pattern is reversed. Read the rest of this entry »


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09 The quintessence of the sunflower

March 21st, 2007

Let us return again to the sunflower idea as philosophy. Jürg Conzett regards the individual spirals of the sunflower as metaphors for persons. Persons with preferences, abilities and talents. Just as a sunflower grows and thrives, so, too, growth and success are experienced by people when they recognise and make use of their talents. No matter whether he or she is a dancer, an artist, a businessman or a scientist: whoever is aware of what he enjoys doing and can do well will be successful, and success will always result in new success. In the Bible it says: “For whosoever hath, to him shall be given, and he shall have abundance.” Read the rest of this entry »


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1 Einleitung

March 21st, 2007

Hinter dem MoneyMuseum steht als Trägerstiftung die Sunflower Foundation. Deren Name ist nicht zufällig zustande gekommen. Er drückt die Philosophie aus, auf der das MoneyMuseum wie überhaupt das Wirken von Jürg Conzett, dem Gründer der Stiftung, beruhen. Die Sunflower, die Sonnenblume, steht für Grosszügigkeit, Balance, Harmonie und Überfluss im positiven Sinn, aber auch für Zufall und Individualität. Read the rest of this entry »



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